TED-inspired rant on good stories and great content

by Asta Kurulyte, on May 13, 2017

Having worked with brands that still practice the interruptive way of marketing and brands that put the customer first, I’ve grown to appreciate consistently good brand content as opposed to great content every so often. It may sound like good and great are iterations of the same, but I think there’s a slight distinction and I’d like to share the reasons behind that.

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Pride & Prejudice(s): Remote Work Edition

by Jovana Sreckovic, on May 5, 2017

Topics: Virtual culture

Work from home is a common topic these days, and for me — it’s part of my life. I had never believed that my home would be my workplace too. First of all, I thought that only other professions (not mine) can work from home. I was totally wrong! I am an engineer of Organizational sciences from the department for Quality Management, who lives in Serbia and works as “Voice of the Customer” Program Manager for Microsoft for Western Europe! From home

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Introducing Elif, our Global Account Manager

by Agnieszka Moleda, on April 25, 2017

Topics: Virtual culture

 

We're happy to introduce Elif Özgecan Hız, our Global Account Manager. Elif's role is i.a. understanding customer needs, identifying, characterising and developing new business opportunities and personalised marketing solutions aligned with the inbound marketing strategy. Elif's role in Wings4U has evolved over time, about which you can read in the interview below.

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Introducing Daniela, our Production Manager

by Agnieszka Moleda, on April 18, 2017

Topics: Virtual culture

 

We're happy to introduce Daniela Belén Sesma, our Production Manager. At Wings4U, she is responsible for developing & implementing internal processes, management of production, support the production team, as well as hiring. We asked Daniela some questions. 

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What It Takes To Work From Home

by Liane Ng, on April 13, 2017

Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.

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Meet Matias Vivone, our Process Analyst & Business Consultant

by Agnieszka Moleda, on April 4, 2017

Topics: Virtual culture

 

We're happy to introduce Matias Vivone, our Process Analyst & Business Consultant.  At Wings4U, Matias is responsible for developing & implementing internal processes, customizing tools and technical support. This is very dynamic role that requires a lot of focus and thinking out of the box. We took a few minutes to ask Matias some questions. 

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5 regions - no office – The secrets for team success

by Sandra Bakker, on March 29, 2017

 

Delivering marketing campaigns and programs to a top fortune 500 brand, across five regions, with a core team of six team members covering six different cultures, and no offices at all…

Sounds cool, doesn’t it?😉

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4 Content Ideas for B2B Marketing that Actually Work

by Teena Jelsma, on March 28, 2017

Content has become the fuel of B2B marketing. It helps generate quality leads, nurture prospects, and drive sales. 91% of B2B marketers use it to create demand and nurture TOFU (Top of The Funnel) leads. According to HubSpot, B2B organizations that blog generate 67% more leads every month than companies that don’t blog. It’s hard to beat blog posts as a solid investment for your digital marketing strategy.

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B2B Marketer's Handbook to Video Marketing