#INBOUND17: How to Lead Multicultural Remote Teams

by Elif Hiz, on October 20, 2017

 

According to Gallup Research, only 13% of the global workforce feels engaged. Is there a way to connect to the whopping 87% of employees who are disconnected from their company? Learn how to create connections with your team members, especially in remote and multicultural environments.

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Celebrating Wings4U’s 10th anniversary with Forbes

by Maria Sztarovics, on October 17, 2017

 

Being on the cover of the Forbes magazines is my BIG dream come true. I am an entrepreneur by heart and so there’s nothing more exciting and fulfilling than seeing an idea becoming a reality. It also came at the great timing as we are celebrating our 10th anniversary, and for the first time ever, we are telling our story.

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#INBOUND17: How to Use Content Marketing in Each Department of Your Business

by Elif Hiz, on October 13, 2017

It's a common mistake to think of your company's departments as separate units. Content marketing is what ties it all  together like superglue. This text is inspired by the thought-provoking “How to Use Content Marketing for Each Department of Your Business” talk by Kelsey Meyer, the co-founder and president of Influence & Co. at INBOUND2017. 


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3 Key Themes That Have Stuck With Me Since #INBOUND17

by Elif Hiz, on October 10, 2017


 

 

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#INBOUND17: 7 Trending Best Practices for Creating Videos That Convert

by Elif Hiz, on September 29, 2017

 

At the start of 2017, experts  predicted that video would become the most impactful content format. Just like Despacito became an international hit (and you know it’s true when a remote international team discusses the song during a meeting), video has blown the marketing world faster than you can sing “something-something-Puerto-Rico”.

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The Cultural Aspects of Global Marketing Localization

by Dragana Stajic, on September 27, 2017

 

The challenges of international expansion lie in finding the way to customize your content and strategy to a new audience. We talked about some significant cultural aspects like language and sensitive topics  in previous posts, but now we want to focus on some less obvious cultural differences that can affect the success of your marketing campaigns.

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5 Fs You and I Are Looking for When Hiring

by Matias Vivone, on September 15, 2017

Interviews are a complex and potentially stressful process for both sides, the candidate and the recruiter. A misunderstanding could end up in as a lost opportunity. This can create such a tense scenario that both parts begin to overstate or understate some things.

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Getting Out of Your Comfort Zone vs. Remote Work

by Agnieszka Moleda, on September 5, 2017

The topic of comfort zones has been widely discussed in media, with lots of TEDx talks, articles and publications. Everyone is saying that “you have to overcome your personal barriers”. Everyone experienced being in the comfort zone. It’s personal; what for some seems to be a goal and an aspiration, for others can turn out to be a comfy place.

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Think Global, Act Local. 5 tips for Global Marketing Success