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4 Steps to Scaling Your Company to a New Market

by Joan Mitjans, on May 16, 2018

If you’ve determined that your current market is getting too saturated or too small for your needs, international expansion may sound like a logical next step. It is also a big step into the unknown, which is why you should learn what to focus on before scaling internationally.

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How legal barriers can disrupt your foreign market entry?

by Delphine Atzeni, on May 7, 2018

When your global scaling plan goes wrong, there are usually ways to overcome whatever difficulties you’re facing, but legal obstacles are the one thing you can’t work your way around. Failure to comply with the law can lead to large fines or even company shutdown. Researching market legalities before scaling should be high on your priority list.

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Why cultural sensitivity is important aspect of global marketing strategy?

by Joan Mitjans, on April 26, 2018

An avid traveler will learn about the local customs before visiting any country, to keep safe and avoid misunderstandings. Companies that plan on scaling to a new market should do the same — there is a cultural ruleset to follow, and ignoring it can have grave consequences. What are the sensitive cultural spots when talking about global marketing?

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Marketing Localization: The Cultural Aspects of Global Marketing

by Agnieszka Moleda, on April 23, 2018

The challenges of international expansion lie in finding the way to customize your content and strategy to a new audience. We talked about some significant cultural aspects like language and sensitive topics  in previous posts, but now we want to focus on some less obvious cultural differences that can affect the success of your marketing campaigns.

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3 Epic (but avoidable) Mistakes Made by SaaS Companies When Expanding Internationally

by Joan Mitjans, on April 18, 2018

The cold hard fact about startups is that 9 out of 10 will fail. In such a fight against the odds, knowledge is power. Countless companies have shut their doors due to failed expansions, but the best we can do is recognize where things went wrong and learn from their mistakes. Read about 3 informative examples of startup expansion plans gone pear-shaped.

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The 5 biggest mistakes businesses make while scaling internationally

by Joan Mitjans, on April 12, 2018

 One hour from now, there will be 11,000 more companies in the world. The harsh reality of 3 new businesses being launched every second makes the fight for market supremacy harder than ever, which is why so many startup companies decide to scale globally. What are the 5 most common mistakes companies can make with their global marketing?

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Wings4U Workcation: What happened in India, doesn't stay in India

by Agnieszka Moleda, on March 28, 2018

 I’ve been working for Wings4U for the last year and a half so having the chance to meet a few people from the team several times before was always an exciting occurrence. Usually, the reason behind the meeting was a specific project or a client. This time it was supposed to be different. When the announcement “We’re going for an offsite meeting in Goa, India” came, we got excited not only about location, but for meeting everyone from the team and having a chance to work together like never before!

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The Forgotten Art of Building Lasting Customer Relationships

by Adriana Jimenez, on March 21, 2018

 

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