Why Buyer Personas Matter to Everyone in Your Company

by Jennifer Mislinski, on April 25, 2016

Buyer Personas – One of the Greatest Alignment Tools

If you were to ask members of your marketing department to describe your organization’s buyer personas or target audience, what would they say? Would they have similar answers or would they be different? Could they answer the question at all? 

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New Team Members Strengthen Wings4U Agency Capabilities

by Matej Bacovsky, on April 19, 2016

Topics: Virtual culture

3 new core members in one week… wow! Wings4U is expanding to the Americas to better serve clients already based in Toronto, Seattle, Miami, Mexico and other LatAm cities. We chat with our 3 newest artists who bring added expertise to our growing B2B marketing agency.

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3 Steps to Quality B2B Content That Resonates With Your Customers

by Chhavi Porwal, on April 7, 2016

I don’t speak to my mom the same way I speak to my husband. It’s hilarious to think that I communicate with my friends like I do with my cat. And I certainly don’t talk to my boss the same way I talk to my kids. 

Different types of people require different input. We choose our words, tone, and communication style based on who we’re speaking to. 

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10 great tips to work effectively from home

by Xenia Krizova, on April 5, 2016

Away from sickness and back pain from air conditioning, social phobias from open space, office politics, unbearable boss: Whatever your motivation for working as a freelancer, go for it, we are on your side. 

But don’t fool yourself that it’s gonna be just awesome.

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B2B Marketer's Handbook to Video Marketing