TED-inspired rant on good stories and great content

by Asta Kurulyte, on May 13, 2017

Having worked with brands that still practice the interruptive way of marketing and brands that put the customer first, I’ve grown to appreciate consistently good brand content as opposed to great content every so often. It may sound like good and great are iterations of the same, but I think there’s a slight distinction and I’d like to share the reasons behind that.

Continue >

Pride & Prejudice(s): Remote Work Edition

by Jovana Sreckovic, on May 5, 2017

Topics: Virtual culture

Work from home is a common topic these days, and for me — it’s part of my life. I had never believed that my home would be my workplace too. First of all, I thought that only other professions (not mine) can work from home. I was totally wrong! I am an engineer of Organizational sciences from the department for Quality Management, who lives in Serbia and works as “Voice of the Customer” Program Manager for Microsoft for Western Europe! From home

Continue >
B2B Marketer's Handbook to Video Marketing