What Is the Difference Between Buyer Personas and Target Audience?

by Dragana Stajic, on July 27, 2017

Are buyer personas and target audience terms that can be used interchangeably? If not, what are the differences between the two? Let's take a closer look. 

Continue >

7 Tips on Things to Avoid When Creating Buyer Personas

by Agnieszka Moleda, on July 20, 2017

Creating buyer personas isn’t easy, and it does take a little bit of time and practice to not only come up with them, but to then properly apply them in your marketing efforts. We’ve learned a lot about this over our years of inbound marketing actions, so here are the top seven things your business should avoid when creating buyer personas.

Continue >

5 Mistakes Made by Businesses in Their Content Marketing Efforts

by Agnieszka Moleda, on July 18, 2017

We’re constantly learning, often from our mistakes. Over time, as we’ve collaborated with marketing professionals representing a variety of businesses, from huge corporations to growing startups and just about everything in between, we’ve seen a lot. These marketing professionals live and breathe their passion and will stop at nothing to reach the goals that have been set — internally and externally.

Continue >
Think

About this blog

Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

Subscribe to Email Updates

Think Global, Act Local. 5 tips for Global Marketing Success