#INBOUND17: 7 Trending Best Practices for Creating Videos That Convert

by Elif Hiz, on September 29, 2017

 

At the start of 2017, experts  predicted that video would become the most impactful content format. Just like Despacito became an international hit (and you know it’s true when a remote international team discusses the song during a meeting), video has blown the marketing world faster than you can sing “something-something-Puerto-Rico”.

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The Cultural Aspects of Global Marketing Localization

by Dragana Stajic, on September 27, 2017

 

The challenges of international expansion lie in finding the way to customize your content and strategy to a new audience. We talked about some significant cultural aspects like language and sensitive topics  in previous posts, but now we want to focus on some less obvious cultural differences that can affect the success of your marketing campaigns.

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5 Fs You and I Are Looking for When Hiring

by Matias Vivone, on September 15, 2017

Interviews are a complex and potentially stressful process for both sides, the candidate and the recruiter. A misunderstanding could end up in as a lost opportunity. This can create such a tense scenario that both parts begin to overstate or understate some things.

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Getting Out of Your Comfort Zone vs. Remote Work

by Agnieszka Moleda, on September 5, 2017

The topic of comfort zones has been widely discussed in media, with lots of TEDx talks, articles and publications. Everyone is saying that “you have to overcome your personal barriers”. Everyone experienced being in the comfort zone. It’s personal; what for some seems to be a goal and an aspiration, for others can turn out to be a comfy place.

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6 Things to Consider Before Briefing A Marketing Agency

by Dragana Stajic, on September 1, 2017

In a story of boy meets girl, erm, company meets prospect, things can go downhill if you’re not confident in your dating, erm, marketing skills, which is why it is paramount to find the right wingman. But before you set off on a quest for a marketing agency, you have to know how to brief effectively, so you get exactly what you want.

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