When it comes to company culture, remote work is no exception. Recently we met up in beautiful Goa, India for our first offsite of 2018 - where we discussed strategy, teamwork, industry trends and much more.. Not to mention enough time by the beach and enjoying the Indian sunshine. Keep reading for more takeaways from our trip.
With today’s environment of social media and ongoing communication between consumers and brands, our entire buying process has evolved dramatically. It's normal practice for people to research both their challenges and potential solutions before even beginning to engage with a company or a salesperson. This trend has been further supported by extensive content marketing carried out by brands and marketers alike; leading to more and more content about their solutions - and the situations that may necessitate them.
Keep reading to find out why businesses need to adjust their marketing to get the most from the trend that is here to stay: customer evidence.