Dragana Stajic

Inbound Marketing Editor

Recent Posts by Dragana Stajic:

What Is Lead Nurturing and Why Do You Need It?

by Dragana Stajic, on August 16, 2017

Many companies make the mistake of focusing their lead generation efforts only on creating a huge number of leads, but with no clear idea about what to do with them. Lead nurturing can increase lead to customer conversion rates and maximize the impact you have on your prospects.

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Does Size Really Matter? Long vs Short Posts

by Dragana Stajic, on August 11, 2017

Ah, the content marketer’s dilemma - to be, or not to be short and sweet when it comes to blog posts. While research by Medium and other outlets  show that the ideal post length is between 700-1500 words, there are exceptions to the rule. Let's see how long posts compare to short ones in practice.

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How To Stay In Content Fashion - Ways To Repurpose And Repost Your Content

by Dragana Stajic, on August 8, 2017

The golden rule of content marketing is that it’s not about the content itself as much as it is about its promotion. Since nearly any piece of content you produce can be repurposed and promoted again and again, you shouldn’t miss the opportunity to use existing assets in a new outfit, keeping them fresh and up-to-date with current trends.

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What Is This Content Mapping You Speak Of?

by Dragana Stajic, on August 2, 2017

What do a pirate and an inbound marketer have in common? They both can’t get to the treasure without a map. While marketing booty isn’t measured in golden goblets and coins but rather in MQLs, SQLs, and new customers, the principle is the same but requires less plank walking and shoveling.

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What Is the Difference Between Buyer Personas and Target Audience?

by Dragana Stajic, on July 27, 2017

Are buyer personas and target audience terms that can be used interchangeably? If not, what are the differences between the two? Let's take a closer look. 

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B2B Marketer's Handbook to Video Marketing