Wrapping up the Year: 8 Takeaways from 2017

by Agnieszka Moleda, on December 28, 2017

As 2017 draws to a close, like many others we’re taking a few moments to reflect on some of our incredible experiences over the last year – which wouldn’t have been possible without the support of our clients, talents of our core team, and artists. Today, we’re taking a look at some of the most important learnings we’ve picked up in hope that they will inspire others in the year to come.

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Content Paradigm of Sharing Economy

by Asta Kurulyte, on December 13, 2017

 

 

As a person who is exclusively an observer of social media and not actively participating in the buzz, it’s interesting to perceive the shift in the B2B sector and how clever brands utilize the voice of their audiences when working on this in the backend. Understanding the intricacies of linking, traffic and funnels is one thing, but grasping the emotional connotation of audience-generated content is a whole other. During WebSummit, I was monitoring the trending content on social media and jotted down some notes, that will definitely inspire some of the strategies we’re working on and also might be useful for startups that want to set a launchpad for success.

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From Growth to Scaling: The Hardest Journey Ever Taken

by Asta Kurulyte, on December 7, 2017

 

Another year, another amazing Web Summit! This year a key topic was scaling your business and some incredibly effective techniques to help you get there.  

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The Importance of a 'Sales-Team' Perspective

by Martin Curry, on November 28, 2017

Topics: Leadership, sales, growth


 

The dynamics between sales and their audiences (and prospects) vary tremendously depending on a number of factors. One of the biggest ways is in what sales teams believe that their audiences are focused on, versus what they are actually focused on. Understanding this difference and working to minimise misunderstandings can be integral to the creation of long-term and positive relationships. 

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How Modern Search Has Evolved - Conversational Search

by Martin Curry, on November 22, 2017


 

The dynamics between sales and their audiences (and prospects) vary tremendously depending on a number of factors. One of the biggest ways is in what sales teams believe that their audiences are focused on, versus what they are actually focused on. Understanding this difference and working to minimise misunderstandings can be integral to the creation of long-term and positive relationships. 

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#INBOUND17: How to Lead Multicultural Remote Teams

by Elif Hiz, on October 20, 2017

 

According to Gallup Research, only 13% of the global workforce feels engaged. Is there a way to connect to the whopping 87% of employees who are disconnected from their company? Learn how to create connections with your team members, especially in remote and multicultural environments.

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Celebrating Wings4U’s 10th anniversary with Forbes

by Maria Sztarovics, on October 17, 2017

 

Being on the cover of the Forbes magazines is my BIG dream come true. I am an entrepreneur by heart and so there’s nothing more exciting and fulfilling than seeing an idea becoming a reality. It also came at the great timing as we are celebrating our 10th anniversary, and for the first time ever, we are telling our story.

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#INBOUND17: How to Use Content Marketing in Each Department of Your Business

by Elif Hiz, on October 13, 2017

It's a common mistake to think of your company's departments as separate units. Content marketing is what ties it all  together like superglue. This text is inspired by the thought-provoking “How to Use Content Marketing for Each Department of Your Business” talk by Kelsey Meyer, the co-founder and president of Influence & Co. at INBOUND2017. 


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