What Is Lead Nurturing and Why Do You Need It?

by Dragana Stajic, on August 16, 2017

Many companies make the mistake of focusing their lead generation efforts only on creating a huge number of leads, but with no clear idea about what to do with them. Lead nurturing can increase lead to customer conversion rates and maximize the impact you have on your prospects.

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Does Size Really Matter? Long vs Short Posts

by Dragana Stajic, on August 11, 2017

Ah, the content marketer’s dilemma - to be, or not to be short and sweet when it comes to blog posts. While research by Medium and other outlets  show that the ideal post length is between 700-1500 words, there are exceptions to the rule. Let's see how long posts compare to short ones in practice.

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How To Stay In Content Fashion - Ways To Repurpose And Repost Your Content

by Dragana Stajic, on August 8, 2017

The golden rule of content marketing is that it’s not about the content itself as much as it is about its promotion. Since nearly any piece of content you produce can be repurposed and promoted again and again, you shouldn’t miss the opportunity to use existing assets in a new outfit, keeping them fresh and up-to-date with current trends.

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What Is This Content Mapping You Speak Of?

by Dragana Stajic, on August 2, 2017

What do a pirate and an inbound marketer have in common? They both can’t get to the treasure without a map. While marketing booty isn’t measured in golden goblets and coins but rather in MQLs, SQLs, and new customers, the principle is the same but requires less plank walking and shoveling.

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What Is the Difference Between Buyer Personas and Target Audience?

by Dragana Stajic, on July 27, 2017

Are buyer personas and target audience terms that can be used interchangeably? If not, what are the differences between the two? Let's take a closer look. 

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7 Tips on Things to Avoid When Creating Buyer Personas

by Agnieszka Moleda, on July 20, 2017

Creating buyer personas isn’t easy, and it does take a little bit of time and practice to not only come up with them, but to then properly apply them in your marketing efforts. We’ve learned a lot about this over our years of inbound marketing actions, so here are the top seven things your business should avoid when creating buyer personas.

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5 Mistakes Made by Businesses in Their Content Marketing Efforts

by Agnieszka Moleda, on July 18, 2017

We’re constantly learning, often from our mistakes. Over time, as we’ve collaborated with marketing professionals representing a variety of businesses, from huge corporations to growing startups and just about everything in between, we’ve seen a lot. These marketing professionals live and breathe their passion and will stop at nothing to reach the goals that have been set — internally and externally.

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What It Takes To Work From Home

by Liane Ng, on April 13, 2017

Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.

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B2B Marketer's Handbook to Video Marketing