What It Takes To Work From Home

by Liane Ng, on April 13, 2017

Working from home sounds like a dream come true, and for me, it definitely is. But when I tell people I work from home, many respond with “I don’t know how you can do it, I wouldn’t have the discipline to do so.” Truth be told, it is the easiest and the hardest thing you’ll professionally ever do.

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5 regions - no office – The secrets for team success

by Sandra Bakker, on March 29, 2017

 

Delivering marketing campaigns and programs to a top fortune 500 brand, across five regions, with a core team of six team members covering six different cultures, and no offices at all…

Sounds cool, doesn’t it?😉

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4 Content Ideas for B2B Marketing that Actually Work

by Teena Jelsma, on March 28, 2017

Content has become the fuel of B2B marketing. It helps generate quality leads, nurture prospects, and drive sales. 91% of B2B marketers use it to create demand and nurture TOFU (Top of The Funnel) leads. According to HubSpot, B2B organizations that blog generate 67% more leads every month than companies that don’t blog. It’s hard to beat blog posts as a solid investment for your digital marketing strategy.

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Look behind: 7 best blog posts about inbound marketing of 2016

by Agnieszka Moleda, on December 23, 2016

The end of the year is always a good time for various summaries. And that's what we did! We looked behind and chose most viewed posts about inbound marketing published on our blog in 2016. Here we go! 

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Best channels to publish your B2B video content

by Klara Furstner, on November 21, 2016

Is there a saying such as 'Creating the video is only half of the work, the other half is publishing and promoting it?’ If not, we’ve just said it, because the channels you decide to post on and how you distribute your video is just as important as producing a great piece of content. There is so much content in the digital space nowadays; the struggle is no longer to publish the next good one, but is rather in making it heard and putting it in front of your target audience.

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Content marketing is evolving: Era of Video

by Liane Ng, on November 14, 2016

Content marketing strategies have evolved rapidly over the past years, and there is no question that we have stepped into the era of video as of 2016. Video is the most recent superstar among digital marketers and is expected to dominate this field in the near future according to industry experts and studies. While Syndacast expects 74% of all Internet traffic in 2017 to be from video, Cisco adds to this with a forecast that it will increase to 80% by 2019.

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Create entertaining B2B videos: 5 great examples

by Klara Furstner, on November 7, 2016

Marketers are well aware of the power of telling stories; however, it may seem tricky when it comes to creating videos for B2B brands. There is often a misguided perception that B2B products or services are not as entertaining or attractive as those of B2C; yet, there is often more to tell your audience for the former. 

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Three Tips to Kick Start your Global B2B Marketing

by Sandra Bakker, on October 17, 2016

We live in a hyper-connected world. With online searches and social media sharing, brands are crossing borders faster than companies can keep up. The internet has no boundaries and neither should you.

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Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

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