Why Target Personas Are The First Step to Successful Lead Generation

by Teena Jelsma, on March 14, 2017

We now live in a digital world crammed full of content and amazing solutions. As a B2B company, you know your solution needs to stand out from your competitors. You know you need to bring more leads to your sales teams. Where to start? If you want to show successful ROI - in the form of Sales Qualified Leads, and revenue - you will need solid target personas in place so you know where you’re aiming. 


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Why is inbound marketing replacing traditional marketing?

by Liane Ng, on March 1, 2017

There is a rapid digital evolution and it is changing the rules of marketing every second. Inbound and content are the new hot words around marketing; advertising and PR are slowly dying; TV doesn’t have the power it used to; consumer attitudes, buying behaviors and methods of consuming information are changing; and businesses have to change the way they approach their audience.


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The Power of CTAs For a High-Converting Website

by Liane Ng, on February 22, 2017

Calls to action are an essential piece of the marketing strategy and have the potential to create significant conversion rates as well as help to achieve defined objectives. They allow businesses to lead the buyer through the journey and can be improved significantly with smart analysis.


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