How Modern Search Has Evolved - Conversational Search

by Martin Curry, on November 22, 2017


 

The dynamics between sales and their audiences (and prospects) vary tremendously depending on a number of factors. One of the biggest ways is in what sales teams believe that their audiences are focused on, versus what they are actually focused on. Understanding this difference and working to minimise misunderstandings can be integral to the creation of long-term and positive relationships. 

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