3 Epic (but avoidable) Mistakes Made by SaaS Companies When Expanding Internationally

by Joan Mitjans, on April 18, 2018

The cold hard fact about startups is that 9 out of 10 will fail. In such a fight against the odds, knowledge is power. Countless companies have shut their doors due to failed expansions, but the best we can do is recognize where things went wrong and learn from their mistakes. Read about 3 informative examples of startup expansion plans gone pear-shaped.

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The 5 biggest mistakes businesses make while scaling internationally

by Joan Mitjans, on April 12, 2018

 One hour from now, there will be 11,000 more companies in the world. The harsh reality of 3 new businesses being launched every second makes the fight for market supremacy harder than ever, which is why so many startup companies decide to scale globally. What are the 5 most common mistakes companies can make with their global marketing?

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Turning Customers into Advocates: 5 Reasons Why Your Business Needs Customer Advocacy

by Melis Hamurculu, on March 13, 2018

With today’s environment of social media and ongoing communication between consumers and brands, our entire buying process has evolved dramatically. It's normal practice for people to research both their challenges and potential solutions before even beginning to engage with a company or a salesperson. This trend has been further supported by extensive content marketing carried out by brands and marketers alike; leading to more and more content about their solutions - and the situations that may necessitate them. 

Keep reading to find out why businesses need to adjust their marketing to get the most from the trend that is here to stay: customer evidence. 

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The Cultural Aspects of Global Marketing Localization

by Dragana Stajic, on September 27, 2017

 

The challenges of international expansion lie in finding the way to customize your content and strategy to a new audience. We talked about some significant cultural aspects like language and sensitive topics  in previous posts, but now we want to focus on some less obvious cultural differences that can affect the success of your marketing campaigns.

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6 Marketing Tips for Companies With International Branches

by Dragana Stajic, on August 24, 2017

 

Adrian Mole knows it - growth is good but painful. Scaling to serve international markets brings countless challenges, and being a 100% remote company with employees working all across the globe, we have experienced some of those ourselves. Here's what we’ve learned: the 6 C's of internal communications and marketing for succeeding internationally:

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Lead Nurturing vs. Lead Generation

by Dragana Stajic, on August 22, 2017

 

Here it is: the marketer’s dream - a fresh, new lead. So shiny, so tempting to throw to the sales team like a gladiator to the lions...But do you really want to take the of risk seeing your lead torn into shreds instead of converting into a customer? For this, the lead generation machine can always benefit from some lead nurturing oil to help smoothen and speed up the process.

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What Is Lead Nurturing and Why Do You Need It?

by Dragana Stajic, on August 16, 2017

Many companies make the mistake of focusing their lead generation efforts only on creating a huge number of leads, but with no clear idea about what to do with them. Lead nurturing can increase lead to customer conversion rates and maximize the impact you have on your prospects.

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5 Mistakes Made by Businesses in Their Content Marketing Efforts

by Agnieszka Moleda, on July 18, 2017

We’re constantly learning, often from our mistakes. Over time, as we’ve collaborated with marketing professionals representing a variety of businesses, from huge corporations to growing startups and just about everything in between, we’ve seen a lot. These marketing professionals live and breathe their passion and will stop at nothing to reach the goals that have been set — internally and externally.

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Think Global, Act Local. 5 tips for Global Marketing Success

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