Why Target Personas Are The First Step to Successful Lead Generation

by Teena Jelsma, on March 14, 2017

We now live in a digital world crammed full of content and amazing solutions. As a B2B company, you know your solution needs to stand out from your competitors. You know you need to bring more leads to your sales teams. Where to start? If you want to show successful ROI - in the form of Sales Qualified Leads, and revenue - you will need solid target personas in place so you know where you’re aiming. 


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Why is inbound marketing replacing traditional marketing?

by Liane Ng, on March 1, 2017

There is a rapid digital evolution and it is changing the rules of marketing every second. Inbound and content are the new hot words around marketing; advertising and PR are slowly dying; TV doesn’t have the power it used to; consumer attitudes, buying behaviors and methods of consuming information are changing; and businesses have to change the way they approach their audience.


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The Power of CTAs For a High-Converting Website

by Liane Ng, on February 22, 2017

Calls to action are an essential piece of the marketing strategy and have the potential to create significant conversion rates as well as help to achieve defined objectives. They allow businesses to lead the buyer through the journey and can be improved significantly with smart analysis.


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Optimize Your CTA for Lead Generation

by Liane Ng, on February 14, 2017

A call to action is like a display window to your offer - it needs to be inviting enough to draw people inside your shop. You can have all the best offers, but if the CTA isn’t working, no one is going to come in and give you their precious contact information. How can you improve your CTA to increase lead generation?


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How to Create a Basic Lead Generation Campaign

by Liane Ng, on February 3, 2017

According to HubSpot, generating leads and traffic is the greatest challenge for 65% of companies. For starters, you need a good lead generation campaign that will connect you with qualified leads who can potentially move down your sales funnel. Follow the four basic steps to create your first lead generation campaign.

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4 best practices to create content that attracts the right visitors

by Liane Ng, on January 24, 2017

The pain point of every content marketer is picking topics that will resonate with the audience. To give your prospects what they need, you have to adjust your content according to their position along the buyer’s journey.


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How to Use Social Media for Content Distribution?

by Liane Ng, on January 19, 2017

If creating a good piece of content is stage one, effective distribution of that content is definitely stage two. And truth be told, you can’t pass the test if you don’t succeed in both stages. 

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How to Get Your Team on Board With Inbound Marketing

by Liane Ng, on January 5, 2017

Once you decide that inbound marketing is a good choice for your company, you may find it hard to get the buy-in from the rest of the team. Most non-marketers know only about traditional outbound methods, and it can be difficult to convince them to try something different. We offer some tips that may help you win over the rest of the team.


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B2B Marketer's Handbook to Video Marketing