3 Epic (but avoidable) Mistakes Made by SaaS Companies When Expanding Internationally

by Joan Mitjans, on April 18, 2018

The cold hard fact about startups is that 9 out of 10 will fail. In such a fight against the odds, knowledge is power. Countless companies have shut their doors due to failed expansions, but the best we can do is recognize where things went wrong and learn from their mistakes. Read about 3 informative examples of startup expansion plans gone pear-shaped.

Continue >

The 5 biggest mistakes businesses make while scaling internationally

by Joan Mitjans, on April 12, 2018

 One hour from now, there will be 11,000 more companies in the world. The harsh reality of 3 new businesses being launched every second makes the fight for market supremacy harder than ever, which is why so many startup companies decide to scale globally. What are the 5 most common mistakes companies can make with their global marketing?

Continue >

The Cultural Aspects of Global Marketing Localization

by Dragana Stajic, on September 27, 2017

 

The challenges of international expansion lie in finding the way to customize your content and strategy to a new audience. We talked about some significant cultural aspects like language and sensitive topics  in previous posts, but now we want to focus on some less obvious cultural differences that can affect the success of your marketing campaigns.

Continue >
Think

About this blog

Explore Wings4U blog for information on quality content creation, B2B content marketing, creation of raving fans and living a virtual culture.

Subscribe to Email Updates

Think Global, Act Local. 5 tips for Global Marketing Success

Recent Posts