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The Common Cure for Overthinking Video

by Asta Kurulyte, on July 19, 2018

Twitter is focusing on acquiring new users and disrupting how people use the platform. LinkedIn and Instagram are becoming the two main channels for B2B and B2C marketing. And, we’ve seen a major shift towards video content on social channels and owned media. Instead of just chasing this trend, we stopped and asked - what’s driving it?

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Connection is Everything: Using Video to Build Lasting Relationships

by Melis Hamurculu, on July 4, 2018

To connect with customers today, you need to show, share and connect. Reveal your brand’s authenticity. Its impact. Tell its story in a way that resonates. But more than that, you need to understand that your audience craves engagement and immersion. You need insight into the background against which they consume content. So, in a time-pressed, digitally saturated world, how do you reach out and connect? Here are some tips, tricks and key considerations.

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The Video Production Process Explained

by Bernice V. Soriano, on June 22, 2018

More and more companies are turning to video to connect with their customers. They’re using how tos to add value. Tutorials to clarify. And thought leadership shorts to give customers a unique window on the company’s innerworkings.

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5 Myths about Video Marketing

by Melis Hamurculu, on June 19, 2018

Some regard video marketing as just a passing fad. Others think of it as the icing on the branding cake - a ‘nice to have’. In this post, we separate the facts from the fiction. Here’s why video marketing is set to be one of the most important ways of connecting with customers in 2018 and beyond.

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#INBOUND17: 7 Trending Best Practices for Creating Videos That Convert

by Elif Hiz, on September 29, 2017

 

At the start of 2017, experts  predicted that video would become the most impactful content format. Just like Despacito became an international hit (and you know it’s true when a remote international team discusses the song during a meeting), video has blown the marketing world faster than you can sing “something-something-Puerto-Rico”.

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